Promotional Items
New Zealand Promotional Items
Promotional products and corporate gifts in New Zealand serve a variety of purposes, and are a very useful marketing campaign and brand communication tool for any organisation.
What are promotional products?
Promotional items are merchandise, normally branded with a company’s name, logo or messages, which are given away to clients, corporate partners, employees or potential customers. The New Zealand promotional products industry is a significant one, with large budgets allocated to these goods by many organisations. Promotional products and gifts are often distributed by direct mail as part of free giveaways, product launches, conferences, trade shows, or on the street and in shopping malls.
What are promotional products used for?
The fundamental functions of promotional products in New Zealand are to:
- Enhance brand awareness and logo recognition through establishing a positive image
- Leave a long term reminder of a business promotional event or product launch in the customer's mind
- Reward client loyalty, be it consumer or business clients, enhancing goodwill and aiding in retention
- Impress corporate and business partners with an appropriate and relevant, specially branded gift
- Reward employee service and performance
- Facilitate the introduction of a new product or service to the market by associating it with a free giveaway
- Reward those who provide marketing information through a marketing survey or questionnaire
- Give clients, business partners and employees a Christmas or birthday bonus
Promotional products are also often used to great effect in political, social and charitable campaigns. Political candidates will give away copious amounts of badges, stickers and pens in order to raise their profile while getting their message across. Charities will raise awareness through product fundraising, such as the enormously successful 'Livestrong' yellow wristband promoted by Lance Armstrong (seven-time Tour de France winner and cancer survivor) in order to raise funds for cancer research. Other organisations have also successfully employed promotional products: what New Zealander could forget the America’s Cup yachting victory of 1995, when Sir Peter Blake’s 'lucky red socks’ inspired massive promotional sales and support for Team New Zealand?
What types of promotional products and corporate gifts are common in New Zealand?
An extensive range of promotional items and corporate gifts are available in New Zealand. Generally though, most firms will give away fairly low cost items. The most common types of promotional products and corporate gifts include:
- Branded apparel - t-shirts, hats, jackets, caps, vests and footwear
- Pens and office accessories - clocks, calculators, calendars, business card holders, letter openers and mouse pads
- Computer and electronic equipment - portable MP3 players, USB drives, laptop bags, torches, stereos
- Bags and wallets - backpacks, travel bags, wine coolers, suitcases and wallets
- Sporting equipment - golf balls, clothing, caps, umbrellas, towels and sweatbands
- Home and living products - bottle openers, wine knives, corkscrews, soap, other kitchen utensils
- Key rings, badges, stickers and more
Where can I get promotional items?
In New Zealand there are many firms offering promotional products and corporate gifts for sale. Many of these conduct business predominantly through the Internet, while others have stores that you can visit to view the range of goods. Promotional products and personalised gifts can be customised to meet the needs of each individual business; suppliers are generally very flexible and willing to work with you to create the desired product. Custom promotional items and corporate gifts offer a unique and very useful marketing, branding and advertising opportunity for New Zealand businesses. Kiwis love to get things for free!
Looking for more information? Find New Zealand promotional items in the NZS.com directory.
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Business images from Flickr: Sky Tower, New Zealand Flag and Wellington Buildings.
