Father’s Day Searching
It’s always interesting watching search trends online in New Zealand as they mimic what’s going on overseas. As social networks like Facebook become more and more prevalent and the network of friends people have are spread around the globe, what’s going on in other countries (e.g. the United States and UK) affects what’s top-of-mind for us.
Over the last few days NZS.com has seen a good example where New Zealanders have been diligently searching online to find out when Father’s Day 2010 is in New Zealand.
The mild panic that sets in when you think that you may have missed Father’s Day completely is sparked from Father’s Day being at different times of the year in different countries.
For 61 countries, Father’s Day is held on the third Sunday of June (according to Wikipedia’s entry about Father’s Day) and it’s being talked about plenty across the world where Father’s Day is held.
For New Zealand, Australia, Fiji and Papua New Guinea it’s held on the first Sunday of September (5th of September in 2010) so if you’re in a mild panic mode that you may have missed it, don’t worry, there’s still two months to shop for that perfect pair of socks!
Searches with “father” in them over the last four weeks
Investigating a search trend in any one day almost always turns up something unexpected.
