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Camping holidays are on our minds… and in online search statistics

Posted by Greta Simpson on December 20th, 2007

More interesting statistics from the world of online search, this time demonstrating clear online search trends as we approach the holiday season. A highlight of many a New Zealand summer is the Kiwi camping holiday - packing the car and heading to the beach, campsite or holiday park with kids, chilly bins and kayaks in tow.

And New Zealand search statistics are showing the popularity of this summer pastime. Reports from Hitwise show that searches relating to the great outdoors have increased significantly in recent weeks. Most of these high ranking search terms are generic (like ‘camping grounds’), but other popular search terms are geographically specific (for instance ‘paihia camping ground’).

Top ten searches relating to camping holidays in New Zealand, for the week ending 8 December, 2007 were:

  1. kiwi camping
  2. camping grounds
  3. camping
  4. camping equipment
  5. camping gear
  6. camping nz
  7. camping ground
  8. camping sites
  9. new zealand camping holidays
  10. camping new zealand

So, what can we do with search keyword stats like this? Information on how searchers are finding your website can be used (along with data on what searchers are looking for online) to better tailor your website content and keywords. These statistics also show the power of seasonal search trends (online promotions should take into account the time of year) and region-specific searches (you may not be number one in generic camping term searches, but you could rank highly for a geographically specific search).

And if you’re getting ready to relax over the summer holidays, get sorted for your camping holiday with our directory of New Zealand camping grounds and camping equipment stores.

Wild walking, part 4: Who?

Posted by Carl Cerecke on September 17th, 2007

Who do you go tramping with?

People you can get along with, and who are reliable, and have good judgement.

You will be spending most of the time on your tramp in the company of your tramping partners. Sometimes, tramping can be pretty miserable - you can be tired, wet, hungry, frustrated, and worried, all at the same time. Such situations tend to bring out the best and worst in people. You will also have times on a tramp where you are witness to breathtaking natural beauty. These times seem better when shared with a friend you trust.

A good selection of people with the right qualities for tramping partners can be found, unsurprisingly, in a tramping club. Often, you will be able to learn much from more experienced members of tramping clubs. Mind you, there often seem to be one or two people who rub you the wrong way.

I’ve found tramping with family a good way of enriching family relationships. I started taking my kids on overnight tramps when they were about 5 or 6 years old and they have, by and large, enjoyed it. The key to tramping with children is light packs and good snacks. Half-hour chocolate stops keep their energy and spirits up, especially on the hills.

Wild walking, part 4: Where?

Posted by Carl Cerecke on September 5th, 2007

Where in New Zealand can you go tramping? There are many, many places available for tramping in New Zealand to suit all experience levels. From low-land coastal walks to high mountain passes. From popular “Great Walks” with well-provisioned huts, to seldom-visited valleys that are two days or more of difficult tramping from any semblance of track.

The most comprehensive information on where to go can be found on the excellent Department of Conservation website. There, you can find out a great deal of information on many of the most popular tracks in New Zealand. Relevent information includes how to get to the track, a description of the route (time estimates and difficulty), information about any huts on the route, what particular skills may required for that tramp (such as river-crossing skills or ice axes), and what maps are needed.

Another popular resource is the New Zealand Tramper site, with many user-added descriptions of tramps. This website has a number if tramps not mentioned in the DoC website. After a doing a tramp, why not write it up and add it to the site?

Don’t forget guide books. One exists for most regions, and the books may well be available at your local library. Be sure to check in with DoC before you go to get any updates on track and hut conditions. Sometimes guide books have a companion website on which updates are posted, for example Sven Brabyn’s site.

Finally, for the adventurer looking for somewhere remote, check out Remote Huts. You have to be physically fit, experienced, and prepared for often very rugged and difficult travel to get to some of these locations.

Wild walking, part 3: more on how?

Posted by Carl Cerecke on August 31st, 2007

How do you go tramping? As well as knowing what to take, you need to know a few skills.

First, you need to know how to read a topographical map. These maps require a bit more skill to read than your average road map. One of the best ways to learn map reading is to go tramping with somebody who knows how to read one and learn from them, or do shorter walks that you already know and stop to study the map every so often to determine how the symbols on the map relate to the terrain around you. The entirety of New Zealand is mapped out in 1:50,000 detail (that’s 2cm on the map to 1km in real life). You can see these maps (and print them) freely by visiting NZTopoOnline and you can also buy them at many outdoors shops.

Another important skill is reading a compass and/or using a GPS. These tools help you go in the right direction when you otherwise wouldn’t know which way to go (for example, in poor visibility conditions such as night-time or cloud). They are most useful in combination with a map. Shops like Mapworld can provide useful advice.

It’s also important to know how to use your tramping gear. Test these out before you go tramping. How do you put your tent up? How does your cooker work? Can you cook your food to a suitable edible standard with it? Will you get blisters from your boots? Is your pack comfortable enough? How far can you walk with a pack on without being totally knackered? A lot of this is experience that comes from trial and error. The best learning comes from other people’s trial and error, and you’ll find plenty of trampers willing to help you with the basics by joining a tramping club. See
our tramping and walking category for a good list of tramping clubs around New Zealand.

Wild walking, part 2: how?

Posted by Carl Cerecke on August 14th, 2007

How does one actually go about tramping? There’s two categories of things you need: objects that you need to take, and things that you need to know. This blog post deals just with objects you need to take. What you need to know will be in next in the Wild walking series. So, what should you take with you on a tramp? The overriding rule here is small and light.

Check out some outdoors shops for a good selection of outdoor gear and equipment.

Wild walking, part 1: Why?

Posted by Carl Cerecke on August 8th, 2007

To balance a life of technology and business, I go to the other extreme and like to wander around in the back country of New Zealand, tramping (hiking for those non-New Zealanders). No power (except batteries for the head-torch). No transport (except our feet). No running water (except for the streams and rivers). Carrying all naturally unavailable necessities, including shelter, clothes and food.

Why do what seems like hard work? Well, it’s often peaceful, but sometimes ragingly wild. It reminds you that there are more things than just what people have created. Scenery is often spectacular. It’s healthy, both physically and psychologically. It encourages resourcefulness. It builds perseverance and resistance to discomfort. It helps us not to take for granted the easy life we have. It makes for some great photos.

Future blog entries will cover the how’s, what’s, where’s, who’s, and when’s of tramping (not necessarily in that order).

For some great walks in the wilderness, check out our New Zealand walking tracks category.