Earlier this week Eurekster, a New Zealand company working on vertical search engines called ‘Swicki’s’, came out of Beta. Steve Marden (the Eurekster CEO) wrote a blog post on what it means to be out of Beta - it’s a great read on the achievements of a local New Zealand company who have been making waves in the search world globally. The reason for completing the Beta testing phase comes down to having achieved the company’s initial vision to;

Allow anyone to create and maintain a vertical, topically focused search engine.

NZS.com have our own New Zealand Swicki covering all things New Zealand. Having a look over the ‘Hot Searches’ on the New Zealand Swicki is an interesting insight into what’s being searched on in the New Zealand market at any given point in time. Looking at the current Hot Searches turns up a wide range of searches from kids Christmas recipes to job vacancies.