It’s hard to miss the ramp-up of political posturing in the media as election year starts to wind up into full flight. More than ever this year, it appears that political parties are embracing the Web as an easy communication medium to get their message and often their branding across to voters.

Helen Clark has her own site as the incumbent Prime Minister of New Zealand as does John Key who even has a page on Facebook.

National have their own National Party website a Flickr account and even a YouTube page while Labour appear to be basing their campaign mostly around their main Labour Party website. The Greens have a popular website and the, Maori Party appear to be building their online presence too.

The increasing use of online video from politicians to get their messages direct to the public brings in a new era of political party posturing online.