In the next bid to Googlise the online world, Google launched the BETA version of its new browser Chrome

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just hours ago. Contrary to many New Zealand reports, the new browser is now available for download – many New Zealand news stories have claimed it wasnt to be released until Thursday the 4^th.

So what is new and different about the new Google browser? The NZS.com team’s first impression is that pages are loading faster than on other browsers, and the interface, while decidedly simple, is cohesive and easy to adapt to.

All of our settings were imported, and we love the fact that each individual tab runs itself with ‘crash control’ – so if one site causes problems the entire browser won’t need to close, just that tab.

Every time you open a new tab, you also get a ‘most visited’ page with screenshots of your most frequently visited sites and searches. A great novelty feature is the ‘incognito view’, meaning ‘what comes into this browser, stays in this browser’ – it’s stealth surfing made easy.

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Creating, dragging and moving tabs and shortcuts is easy, and there’s no doubt that we’ll discover many more customisable beauties throughout Google Chrome’s first day of use.

Earlier this week Eurekster, a New Zealand company working on vertical search engines called ‘Swicki’s’, came out of Beta. Steve Marden (the Eurekster CEO) wrote a blog post on what it means to be out of Beta – it’s a great read on the achievements of a local New Zealand company who have been making waves in the search world globally. The reason for completing the Beta testing phase comes down to having achieved the company’s initial vision to;

Allow anyone to create and maintain a vertical, topically focused search engine.

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NZS.com have our own New Zealand Swicki covering all things New Zealand. Having a look over the ‘Hot Searches’ on the New Zealand Swicki is an interesting insight into what’s being searched on in the New Zealand market at any given point in time. Looking at the current Hot Searches turns up a wide range of searches from kids Christmas recipes to job vacancies.