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	<title>NZS.com Blog : New Zealand Internet and Web Space Blog &#187; bars and nightclubs</title>
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		<title>SILENT DISCO</title>
		<link>http://www.nzs.com/blog/nzs-blog-post/silent-disco/</link>
		<comments>http://www.nzs.com/blog/nzs-blog-post/silent-disco/#comments</comments>
		<pubDate>Mon, 19 May 2008 02:04:24 +0000</pubDate>
		<dc:creator>Lee Suckling</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bars and nightclubs]]></category>

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		<description><![CDATA[Imagine walking into a nightclub or outdoor dance party to hundreds of people dancing to silence&#8230; sounds a little crazy, right? Saturday night in Christchurch saw a unique phenomenon hit the South Island for the first time: a silent disco.
There are only a few companies I can think of that regularly produce brilliantly innovative marketing [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.nzs.com/blog/images/dance-party.jpg" align="right" height="180" hspace="10" vspace="10" width="240" />Imagine walking into a nightclub or outdoor dance party to hundreds of people dancing to silence&#8230; sounds a little crazy, right? Saturday night in Christchurch saw a unique phenomenon hit the South Island for the first time: a silent disco.</p>
<p>There are only a few companies I can think of that regularly produce brilliantly innovative marketing campaigns, so it was only logical that world class (kiwi made) vodka brand <a href="http://www.nzs.com/jump.php?siteid=46248">42 Below</a><br />
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<p>  put on an event like this for free.</p>
<p>Silent discos are a new concept whereby party goers are provided with wireless headphones and can tune into one of several channels streaming music from different DJ&#8217;s. The May 17 event saw DJs T Rice (Auckland), Josh Sinclair (Christchurch) and John Manson (Christchurch) pump out their tunes for eager dancers in a basement in the popular <a href="http://www.nzs.com/entertainment/bars-and-nightclubs/">bar and nightclub</a> district of SOL Square in Christchurch city.</p>
<p>So while the woman in the red dress was getting her freak on to some hot vocal house, the man with the dreadlocks was grooving to his own drum &amp; bass tune. The silent disco experience was put on by UK Based company <a href="http://www.nzs.com/jump.php?siteid=91279">SilentArena</a>, who offer their services worldwide and are able to provide in excess of 2500 headphones for clients.</p>
<p align="right">Image from <a href="http://www.flickr.com/photos/kainet/218438765/" rel="nofollow">Flickr</a>.</p>
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