Imagine walking into a nightclub or outdoor dance party to hundreds of people dancing to silence… sounds a little crazy, right? Saturday night in Christchurch saw a unique phenomenon hit the South Island for the first time: a silent disco.

There are only a few companies I can think of that regularly produce brilliantly innovative marketing campaigns, so it was only logical that world class (kiwi made) vodka brand 42 Below put on an event like this for free.

Silent discos are a new concept whereby party goers are provided with wireless headphones and can tune into one of several channels streaming music from different DJ’s. The May 17 event saw DJs T Rice (Auckland), Josh Sinclair (Christchurch) and John Manson (Christchurch) pump out their tunes for eager dancers in a basement in the popular bar and nightclub district of SOL Square in Christchurch city.

So while the woman in the red dress was getting her freak on to some hot vocal house, the man with the dreadlocks was grooving to his own drum & bass tune. The silent disco experience was put on by UK Based company SilentArena, who offer their services worldwide and are able to provide in excess of 2500 headphones for clients.

Image from Flickr.