New Zealand Search Blog Post

To browse or to search?

Posted by Greta Simpson on July 26th, 2007

What’s your style when looking for information online? Do you prefer to search and view results, or would you rather browse from a categorised selection of listings?

NZS.com is a search engine and a directory, which means you can browse as well as search for New Zealand websites. With the fad for instantly gratifying search (seen by some as an easier option), it’s easy to forget that browsing can be a great way to find exactly what you’re looking for. We offer a clear, intuitive, easy-to-navigate directory structure, with thousands of categories. We’ve got everything from outdoor education and personal chefs, to dairy farming, wedding venues and adventure tours!

It’s best to browse when…you know a little about your subject matter. Think of it like going to a library section where there’s a whole shelf of books on a particular topic. Say you’re looking for reiki (you know what reiki is and you want to find a local practitioner). You browse to the main Health category, click on the Alternative Health subcategory and, voila, there’s a Reiki category listing all New Zealand reiki practitioners.

It’s s best to search when…you don’t know exactly what you’re looking for, or you’re unfamiliar with your subject matter. Let’s say you search for ‘reiki’ (it’s something you’ve heard of, but you have no idea where you might find it). Your search results tell you there are many relevant listings. You can also see that there’s a whole category devoted to Reiki in the directory, where you can browse all available listings in one place.

So you see, searching and browsing offer two different paths to the same end. The NZS.com directory combines the two – so you can enjoy the best of both worlds!


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