Comments on: Peer Recommendation in the Online Market http://www.nzs.com/blog/nzs-blog-post/peer-recommendation-in-the-online-market/ Blog of New Zealand Sites Fri, 21 Nov 2008 00:00:44 +0000 http://wordpress.org/?v=2.2.1 By: Henrik http://www.nzs.com/blog/nzs-blog-post/peer-recommendation-in-the-online-market/#comment-2849 Henrik Tue, 22 Apr 2008 23:08:54 +0000 http://www.nzs.com/blog/nzs-blog-post/peer-recommendation-in-the-online-market/#comment-2849 Normally there is no big difference in consumer behavior between online and offline purchasing. The same fundamental concepts apply to both these channels. We naturally attached importance to recommendations from someone we know and trust. This might be particularly important for online shopping, since consumers can't "see and feel" real people. In addition, online shopping is also a new medium and it takes time to create trust/loyalty. Nevertheless, there are many similarities between online and traditional shopping; customer service, ease of shopping etc. are universal concept regardless of channel. Online shopping does facilitate the exchange of opinions through product and retailer reviews. Normally there is no big difference in consumer behavior between online and offline purchasing. The same fundamental concepts apply to both these channels.

We naturally attached importance to recommendations from someone we know and trust. This might be particularly important for online shopping, since consumers can’t “see and feel” real people. In addition, online shopping is also a new medium and it takes time to create trust/loyalty. Nevertheless, there are many similarities between online and traditional shopping; customer service, ease of shopping etc. are universal concept regardless of channel. Online shopping does facilitate the exchange of opinions through product and retailer reviews.

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