Optimisation? What’s that all about then?

It’s great to have the opportunity to contribute to NZS.com’s shiny, new blog. As an optimiser, Web writer and Web marketer, I’m looking forward to sharing info, tips, news and views about each of these disciplines with you.

Search engine optimisation (SEO) – a brief intro
Search engine optimisation or SEO is all about visibility. Visibility on search engines in fact, just as its name suggests. It’s the process of enhancing Web sites with specific content, with the aim of encouraging search engines to feature these Web sites in their results pages. Web sites can then be found and seen by people using search engines (I’ll talk more about search engines in another post.)

Optimisers, like me, spend time analysing the words people use on search engines. We then optimise (or edit) the content of Web sites with these words in mind and promote sites to target specific searchers (and searches).

Getting to the top of the ranking…
If people use the Google search engine to find a Web design company in New Zealand, their search words may be, “new zealand web design”. At the top of the searches, at position #1, is Avatar’s Web site. Now this didn’t just happen… It’s partly the result of a successful optimisation strategy. (Phew! You might just think I know what I’m talking about now!) Tune into NZS.com’s blog for more insight into the wonderful world of optimisation and how it can help you improve your Web site visibility.