Online SEO Tools

Being a part of the global online community, we’re always keeping tabs on what is new and exciting in search engine optimisation at NZS.com. It seems like every week there’s a new way of doing things, a new keyword analysis resource from you-know-who.

We forget sometimes just how young SEO is, and how quickly optimisation fads and flutter in and out of popular use. It wasn’t too long ago when every at-home website developer was testing out every new SEO technique: from black text on black background keyword-laden pages, to irrelevant meta data keyword schemes focused on the hottest worldwide searches.

We’re a decade on from the emergence of these methods, but funnily enough they are still highly (and badly) used throughout the World Wide Web. What are the best SEO tools today? SEO companies will continually tell you that going back to the basics never goes awry. Unique content, cohesive page titling, targeted and concise keyword data, clean HTML, and of course, relevant inbound linking.

Set yourself a simple SEO formula for your website (and stick with that formula for every new page you create), and you’ll glide into top ranks and high conversions.