I read with interest that New Zealand online advertising has grown by 23% in 3 months. Businesses and individuals had spent the best part of $41 million in Q3! That takes the total year to date spending to $98.6 million. Estimates are that the yearly figure will exceed $120 million.

When you think about it, though, it’s not a great surprise. With so many more websites out there it is getting harder to stand out in traditional search engines and online directories. One report by IBM Global Business Services says that 30% of ad revenue now spent on traditional media will shift to online ad exchanges such as Yahoo and Google.

In the US, online ad spend on newspaper websites grew 21% in Q3, or US$773 million. The digital revolution is far from disappearing. Growth in New Zealand is expected to continue for some time yet, considering overseas Online Advertising figures are still in double digit growth.

There are many ways to spend your money in online advertising - search directories are an option for New Zealanders. And what better time for me to shamelessly shout from the roof tops that NZS.com is a great choice! As the number one NZ-based search directory, with more than 300,000 unique visitors a month and over 80,000 listings, we’ve got plenty to shout about.

For options on Sponsored Listings, Marketing pages or Site Sponsorship click here for more information.