Is your site part of the invisible Web?

NZS.com has dedicated a lot of time to finding New Zealand online content. It’s become evident to us that a lot of Kiwi sites are jolly hard to find. We regularly meet people at events etc that hand us their business card with their Web site on it. You take a look and see the site has no Google PageRank. This is generally because their site has no links to it from anywhere on the Web at all!

It’s a real shame to see this, because often they’ve spent thousands of dollars creating a site that looks pretty swish. It’s just marketing money down the drain, and in the end gives the Web a bad rap. I can imagine them saying at some point “We’ve spent a lot of time and money developing this site, but we get nothing much out of it, the Web is a waste of time.”

To stop your Web site being invisible, make sure you get it linked from high profile directories and content sites. What’s the point of having a site if people can’t find you?! Also, if you’re a bit more serious about it, then commit to an ongoing Web site promotion program – for most Web sites this is the key to getting a good return on your investment.