By now you’re probably heard the term “Millennial” being thrown around by magazines and other mediums - it’s the latest term for Generation Y, those born in the 1980s and early 90s.

A recent study by telecommunications company Motorola has found that Millennials not only seek more rich media, but often significantly influence buying decisions at home, predominantly when regarding console and service selection.

A common misconception about Millennials is that they are tech-savvy. While the Web is the hub of their social activities, they do not necessarily understand what is ‘under the bonnet’ of their products - nor do they care - they just want them to work, they enjoy technological advancements without needing to understand them.

Motorola’s study has shown that 71% of Millennials have a strong influence when it comes to internet connection decisions within the household, even if they no longer live at home with their parents. While they may not understand which DSL modem they want or how a wireless network functions, they know they want them and are able to convince their parents that they are needed. 70% of Millennials feel that their expectations and demands for rich media and internet technology are far greater than their parents’.

For Millennials, connectivity is a must-have, because they have grown up with technology and the internet at their feet and have never known a world without them. As a result, Millennials take pride in being able to ‘teach’ their parents about new technology.

Image from Flickr.