Here are two words for you: Personal. Responsibility.

As an advocate for the environment, I also harp on about personal responsibility when it comes to these things. If you’re not going to do something positive, then those around you won’t bother either. But if you do take positive action, then others around you may be inspired to do the same (think how wide your social circle reaches). On a larger scale, if people take action on an issue, the trend will gain momentum until it’s a fully-fledged social movement.

Now Hubbards (yes, the friendly face of breakfast cereal) has launched the Carbon Crusade, with lofty ambitions to battle climate change. Er, I mean Climate Change. Yes, it’s big, but they’re doing it one step at a time with the philosophy that every step counts.

The Carbon Crusade is a series of off-road running and walking events in Auckland, Wellington and Christchurch. Each participant will walk or run a 13-15km course, stopping halfway to plant four native trees. Climate change is caused by rising levels of greenhouse gases in our atmosphere, which are attributed to (among other things) the burning of fossil fuels such as oil, petrol, gas and coal. Carbon Dioxide (CO₂) is the most predominant greenhouse gas - trees absorb and store CO₂, so they’re the perfect antidote. By taking part, you’ll also get the chance to admire stunning views from usually inaccessible parts of our be-oot-iful country.

Get into it; you know you want to.