Camping holidays are on our minds… and in online search statistics

More interesting statistics from the world of online search, this time demonstrating clear online search trends as we approach the holiday season. A highlight of many a New Zealand summer is the Kiwi camping holiday – packing the car and heading to the beach, campsite or holiday park with kids, chilly bins and kayaks in tow.

And New Zealand search statistics are showing the popularity of this summer pastime. Reports from Hitwise show that searches relating to the great outdoors have increased significantly in recent weeks. Most of these high ranking search terms are generic (like ‘camping grounds’), but other popular search terms are geographically specific (for instance ‘paihia camping ground’).

Top ten searches relating to camping holidays in New Zealand, for the week ending 8 December, 2007 were:

1. kiwi camping
2. camping grounds
3. camping
4. camping equipment
5. camping gear
6. camping nz
7. camping ground
8. camping sites
9. new zealand camping holidays
10. camping new zealand

So, what can we do with search keyword stats like this? Information on how searchers are finding your website can be used (along with data on what searchers are looking for online) to better tailor your website content and keywords. These statistics also show the power of seasonal search trends (online promotions should take into account the time of year) and region-specific searches (you may not be number one in generic camping term searches, but you could rank highly for a geographically specific search).

And if you’re getting ready to relax over the summer holidays, get sorted for your camping holiday with our directory of New Zealand camping grounds and camping equipment stores.