Search and Directories came in at $22.36m followed by Classifieds at $18.11m and Display with $17.22m.

Michael Gregg, Chairman of IAB NZ commented;

Search and Directories experienced major growth which is hardly surprising as the economic situation has placed extra pressure on marketers to maximise returns on their investment.

NZS.com has participated in the report for some time so it’s great to see the increasing representation of Search and Directories in the online ad spend for NZ, as marketers recognise the ROI benefits that highly targeted search advertising can provide.

You can find out more about our own options in Search and Directory advertising through the NZS.com online advertising page.

The question (put a little simpler than the original one) was “How do I know the value of a domain?”

There were the standard responses to go and have a look at Sedo or Afternic but here’s the response from Charles Coxhead, VP of NetConcepts which I thought was some great (and honest) advice;

I’m not an expert by any stretch but I have sold some domains (as high as mid four figures) and have had lots of ‘offers’ for various domains over the years. In my experience…

Traditional domainers will value it based on the revenue potential as a parked domain, ie. based on the amount of type in traffic it sees. They’re probably only interested if it is a very high quality generic domain for which there is real search demand, which means there’s probably also some decent type in traffic.

Developers will value it based on their perceived value, ie. highly subjective. It all comes down to the negotiation and knowing what would you be prepared to part with it for. I’ve passed on some sales because I’ve felt the domain would be worth more to me in the longer term.

Keep in mind also that there are lots of scams around where people contact you pretending to be interested and then say that they want you to use a particular domain valuation company to assess the value…the rub being that they run the domain valuation business. Most domain valuation sites are a crock imho.

I’ve always started the discussion off by asking them to make any offer. They’ll typically come back and low ball it, to which you can reply saying it really needs to be in the XXXX range (the high end of what you want for it) before you’d be prepared to part with it, and see what happens then.

If you have a domain name and you’re trying to find out how to price your domain, following the advice above will get you a good step down the path.

In the end, the value of your domain will be quite subjective depending on the party that’s interested in buying it so keep that in mind…

The key trends that we’re seeing in this months NZ browser statistics;

• FireFox is now above 20%
• Chrome has risen above 3%
• IE8 has overtaken IE6

As above, one thing to note behind the Internet Explorer statistics is that in July ‘09  IE8 has stormed past IE6. Within the IE statistics the percentages are; IE7 49%, IE8 29% and IE6 still at 22%.

So, while IE7 is still the dominant browser being used on NZS.com it looks like IE8 could be set to take over the mantle of #1 browser before the end of 2009. The demise of IE6 has not sped up at all over 2009 so it looks like the browser is still set to be around for some time yet, much to the dismay of most web developers.

This data is taken from Google Analytics on NZS.com over the month of July 2009 . You can see more information on the number of visitors the data is sourced from on the NZS.com Statistics page.

While NZS.com is currently focused on building an online resource for SME’s to help find answers for presenting themselves on the web, it’s bizchat that’s working to build a community site aiming to recreate those peer-to-peer conversations over the barbeque covering the complete spectrum of Q & A’s.

Any site that’s looking to help SME’s in such an open, community oriented way is a great resource for the New Zealand business community and well deserving of support.

Founded by SME owners, bizchat aims to fill a hole in the market where answers to questions are facilitated better by conversations with other SME’s who have already been through the same situation and are interested in helping their counterparts.

Building a vibrant and dynamic forum with varying channels of information is a key part of their initiative as they look to cover SME specific news feeds, events relevant for SME’s and a resource library sourced from varied support organisations.

If you’re thinking of starting a business or already have one and are looking for sales & marketing ideas, pop through to www.bizchat.co.nz and have a look around their forums.

In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

Frederic Lardionis from ReadWriteWeb discusses that Yahoo is effectively giving up on competing in the search engine business and is focusing all its efforts on the search advertising side of the business, which it will be running for both Yahoo! and Microsoft (through Bing).

The key terms of the agreement are;

• Agreement is for 10 years
• Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms;
  Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
• Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.
  Each company will maintain its own separate display advertising business and sales force.
  Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology.
• Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites.
• Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88% of search revenue generated on Yahoo!’s O&O sites during the first 5 years of the agreement.
• Yahoo! will continue to syndicate its existing search affiliate partnerships.
• Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country.
• At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million.
• The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.

The Microsoft and Yahoo deal is entirely focused on gaining a percentage share of the search market that can actively compete with the dominant Google share (particularly in the US) of around 70%.

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What will this mean for New Zealand? In reality, very little. It’s well known that Google has a higher than 90% market share, however with the Yahoo!Xtra relationship this will effectively join Yahoo!/MSN/Bing/Xtra into a single search engine powered by Bing in New Zealand.

.nz Registry Services (nzrs.net.nz) has recently launched the first open public keyserver in New Zealand (hat tip to Mauricio The Librarian: The Curse of the Judas Chalice on dvd from Geekzone for the news).

The OpenPGP keyserver is available through pgp.net.nz and is part of a global network of servers where your OpenPGP keys will quickly replicate to if you update the NZ keyserver.

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PGP (Pretty Good Privacy) is a security tool used to sign, authenticate and encrypt emails to help secure them. If you’re interested in reading more about OpenPGP you can read more about through the Wikipedia PGP page.

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Anyone adding their business details also receives a “Business Info” button next to their website listing in the normal category results which is proving a valuable addition. For an example, have a look at the Black Sheep Marketing listing further down the page on the Strategic Marketing category. This helps increase clicks through to your website from NZS.com and it only takes a few minutes to complete.

To give you an idea of the information you could have on NZS.com as well you can see what Avatar Web Promotions have entered on the Avatar.co.nz Site Profile.

All you need to do is head along to the Website Resources section on NZS.com, register and follow the instructions.

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You can see full details of the Big Wednesday draw winners here:  Draw #192, 24th June 2009

The winning numbers of each weeks draws are available through the Big Wednesday Results

page.

Congratulations to the winner!

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Last week (Draw #191) was the final week where the jackpot could have gone before it reached its maximum allowed level of $30 million. There was no 1st Division winner, so the jackpot rolled over to a “must go”.

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On the MyLotto.co.nz Our Man Flint dvd website the must win jackpot work is described as follows;

Brian's Song move If the cash prize component of the prize reaches $30 million and there is no First Division winner, Big Wednesday must be won, therefore the First Division prize is added to the next lowest prize division which has one or more winning tickets.

Good luck if you’re buying a ticket and if you’re a keen fan of the games, you can bookmark the New Zealand Lotto

pages or read more about the History of Lotto

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on NZS.com.

to the winner of the Smart Marketing prize at the Bizzone Business Expo in Auckland later this month.What do you need to do to be in the draw?Just attend to the Bizzone Business Expo, May 27 – 29 and you’ll be able to enter. Make sure you come and see us at Booth 359a!We’re even offering free expo entry tickets

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On the Buses divx (worth $20), just follow this link and register as a Guest of NZS.com.The expo is the largest business to business marketplace held for business owners in New Zealand, and the three-day Auckland show is expected to attract more than 200 exhibitors and 7,500 attendees.The show will bring together every kind of product and service required by a business owner or manager, offering free advice and tips and the latest smart marketing tools to help you run a more effective and profitable business.We look forward to seeing you there!

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