Being a part of the global online community, we’re always keeping tabs on what is new and exciting in search engine optimisation
at NZS.com. It seems like every week there’s a new way of doing things, a new keyword analysis resource from you-know-who.
We forget sometimes just how young SEO is, and how quickly optimisation fads and flutter in and out of popular use. It wasn’t too long ago when every at-home website developer was testing out every new SEO technique: from black text on black background keyword-laden pages, to irrelevant meta data keyword schemes focused on the hottest worldwide searches.
We’re a decade on from the emergence of these methods, but funnily enough they are still highly (and badly) used throughout the World Wide Web. What are the best SEO tools
today? SEO companies will continually tell you that going back to the basics never goes awry. Unique content, cohesive page titling, targeted and concise keyword data, clean HTML, and of course, relevant inbound linking.
Set yourself a simple SEO formula for your website (and stick with that formula for every new page you create), and you’ll glide into top ranks and high conversions.
It’s the first day of Spring! September 1st is not only a big day for every Kiwi that has been hanging out for warm weather, it’s also a big day for us at NZS.com: today we’ve launched two innovative new features to the NZS.com directory, Kiwi Status and Site Profile.
You’ve probably already noticed the categories are looking a little different within the NZS.com directory, and there are new icons beside every listing – this is Kiwi Status, NZS.com’s new way or ordering our website listings.
Kiwi Status is a unique way of identifying quality within the New Zealand Web space. We’ve created a system (the only of its kind in New Zealand) which orders websites based on around 20 different criteria – and gives them a “Kiwi Status”.
Kiwi Status offers you an objective view of what is available in the New Zealand Web space. The primary objective of this is to ensure that you get you the quality information that you want, faster.
Coinciding with the launch of Kiwi Status has been the launch of Site Profile. Site Profile is a useful tool for SEO (search engine optimisation). It displays the information about your site that search engines can see, such as: title tag, server information, Kiwi Status, and information from your NZS.com directory listing.
Site Profile also displays all of the sites that are currently linking to your site, and who you are linking to. This is a great link building SEO tool, as essentially you can use it to find out who your potential online partners could be, who could be linking to your site.
If you’re looking for government sites you can read the newzealand.govt.nz Site Profile, or if you’re more interested in news sites check out the stuff.co.nz Site Profile.
For more information, check out the Kiwi Status information page and the Site Profile information page.
In the next bid to Googlise the online world, Google launched the BETA version of its new browser Chrome
just hours ago. Contrary to many New Zealand reports, the new browser is now available for download – many New Zealand news stories have claimed it wasnt to be released until Thursday the 4th.
So what is new and different about the new Google browser? The NZS.com team’s first impression is that pages are loading faster than on other browsers, and the interface, while decidedly simple, is cohesive and easy to adapt to.
All of our settings were imported, and we love the fact that each individual tab runs itself with ‘crash control’ – so if one site causes problems the entire browser won’t need to close, just that tab.
Every time you open a new tab, you also get a ‘most visited’ page with screenshots of your most frequently visited sites and searches. A great novelty feature is the ‘incognito view’, meaning ‘what comes into this browser, stays in this browser’ – it’s stealth surfing made easy.
Creating, dragging and moving tabs and shortcuts is easy, and there’s no doubt that we’ll discover many more customisable beauties throughout Google Chrome’s first day of use.
It’s the first day of Spring! September 1st is not only a big day for every Kiwi that has been hanging out for warm weather, it’s also a big day for us at NZS.com: today we’ve launched two innovative new features to the NZS.com directory, Kiwi Status and Site Profile.
