Buy New Zealand made: it’s good for us
Now, I’m not commenting on recent news items, but the option of buying New Zealand made products is looking more attractive by the day.
You’re probably familiar with the little red and blue kiwi emblem that signals a product is made right here in New Zealand (it’s part of the Buy New Zealand Made programme, which has been running since 1988). And you may have heard rumblings from our government over the last few years about the importance of buying items that are true blue New Zealand made. The government Buy Kiwi Made scheme was formed as part of post-election negotiations between the Labour Party and the Green Party. Around $11.5 million has been spent on supporting manufacturing initiatives and promoting the buying of New Zealand made goods.
If you shop with an eye out for the kiwi, you’ll help:
- Increase our country’s manufacturing capabilities
- Create employment opportunities for New Zealanders
- Build brand loyalty for Kiwi brands
- Reduce consumption of fuel for transport of goods and materials
- Reduce our reliance on imported goods
- Reduce New Zealand’s trade deficit (the value of our imports exceeds the value of our exports)
Buying local starts at home: look for the Buy NZ Made kiwi and ask your local NZ shops to stock New Zealand made goods!



