Webmaster Blog

zero-moment-of-truth

ZMOT – The Zero Moment Of Truth

What Exactly Is ZMOT? The Zero Moment Of Truth or ZMOT is a marketing term coined by Google’s Jim Lecinski in 2011 that refers to the moment in the purchasing cycle when a consumer researches a product online before making a purchase. Put simply; when a person is trying to choose between similar products or …

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Common Homepage Blunders That Cost Conversions

We all know that the homepage is the most crucial page on your website – from casting a first impression to persuading visitors to take the next step, it plays so many roles that it can be difficult to know which elements or aspects to emphasize, and which to cut out. With so many visitors …

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Why Should You Include Customer Testimonials On Your Website?

Have you ever wondered what customers who have actually used your product or service really think about it? Testimonials are unbiased, often candid opinions (and hopefully recommendations) about your product or service that are written by real people in their own words. Today’s customers want to feel reassured that you are selling quality products and …

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New Zealand Smart Phone Statistics For 2014

Everywhere you look these days people seem to be using smart phones, but for website owners it’s extremely useful to find actual facts and figures for smart phone usage – and in particular estimates for the future. The smartphone market also makes up a large chunk of the mobile web browsing audience, including active searchers …

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Inspirational Websites

In today’s digital media we are exposed to a lot of negative images and information that don’t necessarily accurately reflect the progress being made and the good things being done throughout the wonderfully rich society in which we live. There are so many fantastic things going on every day, but these stories are rarely heard …

using-humour-to-liven-up-your-website

Using Humour To Liven Up Your Website

People love to laugh. Adding humour to your website is a great way to engage with visitors. It can be a very effective way of strengthening interactions with your brand, by giving you the ability to create a memorable experience out of a routine site visit. You will gain the advantage of standing out amongst …

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Boost Results With Business Coaching

Many businesses do not reach their potential because they’re not getting the right advice at the right time. An external business coach or mentor can act as an impartial third party that will find a business’ weak points and identify areas of opportunity. They will often bring in fresh ideas and expertise that can reinvigorate …

getting-your-website-ready-for-2014

Getting Your Website Ready For 2014

The start of the year is always a great time to take stock of your website and see what improvements and updates need to be made. The web is an ever-changing place, it can be easy to get left behind just by allowing your website to merely pass in terms of functionality. To ensure everything …

to-update-or-not-to-update

To Update Or Not To Update

The start of the new year brings a host of new updates to established software and firmware. With the prevalence of downloadable content (DLC) it’s now par for the course that whatever you buy or use will continue to be updated for free, whether it’s for tablet, computer or smartphone. However some would argue that …