New Zealand Search Blog

The blog features New Zealand Internet news, information and technology, along with websites and online resources from the NZ Web space.


Common Homepage Blunders That Cost Conversions

Posted in Internet by on October 28th, 2015

We all know that the homepage is the most crucial page on your website – from casting a first impression to persuading visitors to take the next step, it plays so many roles that it can be difficult to know which elements or aspects to emphasize, and which to cut out. With so many visitors… read more


Why Should You Include Customer Testimonials On Your Website?

Posted in Computers, Internet by on March 23rd, 2015

Have you ever wondered what customers who have actually used your product or service really think about it? Testimonials are unbiased, often candid opinions (and hopefully recommendations) about your product or service that are written by real people in their own words. Today’s customers want to feel reassured that you are selling quality products and… read more


New Zealand Smart Phone Statistics For 2014

Posted in Internet by on December 3rd, 2014

Everywhere you look these days people seem to be using smart phones, but for website owners it’s extremely useful to find actual facts and figures for smart phone usage – and in particular estimates for the future. The smartphone market also makes up a large chunk of the mobile web browsing audience, including active searchers… read more


Inspirational Websites

Posted in General, Internet by on October 1st, 2014

In today’s digital media we are exposed to a lot of negative images and information that don’t necessarily accurately reflect the progress being made and the good things being done throughout the wonderfully rich society in which we live. There are so many fantastic things going on every day, but these stories are rarely heard… read more

Cat animal

Using Humour To Liven Up Your Website

Posted in Internet by on August 25th, 2014

People love to laugh. Adding humour to your website is a great way to engage with visitors. It can be a very effective way of strengthening interactions with your brand, by giving you the ability to create a memorable experience out of a routine site visit. You will gain the advantage of standing out amongst… read more


Generate Website Traffic And Links Using Online Competitions

Posted in Internet by on May 26th, 2014

Getting people to visit your website is all about offering them something – of course you can offer whatever product or service you sell, but another way to stand out from the crowd is by creating a competition. This achieves a number of important marketing goals, and the cost of the prize can easily be… read more


Boost Results With Business Coaching

Posted in General by on May 5th, 2014

Many businesses do not reach their potential because they’re not getting the right advice at the right time. An external business coach or mentor can act as an impartial third party that will find a business’ weak points and identify areas of opportunity. They will often bring in fresh ideas and expertise that can reinvigorate… read more


Getting Your Website Ready For 2014

Posted in Internet by on February 4th, 2014

The start of the year is always a great time to take stock of your website and see what improvements and updates need to be made. The web is an ever-changing place, it can be easy to get left behind just by allowing your website to merely pass in terms of functionality. To ensure everything… read more


To Update Or Not To Update

Posted in Internet by on January 16th, 2014

The start of the new year brings a host of new updates to established software and firmware. With the prevalence of downloadable content (DLC) it’s now par for the course that whatever you buy or use will continue to be updated for free, whether it’s for tablet, computer or smartphone. However some would argue that… read more


Top Firefox Add-ons For 2013

Posted in Internet by on December 20th, 2013

The Firefox browser is exceptionally popular, and one of the reasons is its friendliness for developers and coders. As a result there’s a huge range of Add-ons designed to add functionality, improve performance or simply make the browser a little bit nicer to use. Every year a huge number of new additions are released, but… read more


Creating An Online Portfolio

Posted in Internet by on December 4th, 2013

For businesses  or individuals offering a service online, a portfolio is a valuable advertising tool and an important addition to their website. Presenting your previous experience in a clear and professional way is essential to inspiring confidence, and hosting it online means that potential clients from across the globe can be exposed to your body… read more


Maximise Your Mobile Data Allowances

Posted in Internet by on August 3rd, 2013

Most smartphone users in New Zealand will have a monthly data allowance of somewhere between 500MB and 1GB depending on your phone plan. This can go a long way in terms of basic email and search functions, but most of us would like to be able to have a bit more fun and enjoy the… read more


Call To Action Buttons

Posted in Internet by on July 29th, 2013

Every website needs what is known as a call to action – something that helps to convert your web audience from passive viewer to active consumer. Many times this is a button or link that directs them to where they can purchase a product or service, but it can be more subtle and simply point… read more


Tools To Manage Social Media Accounts

Posted in Marketing by on May 28th, 2013

Most of us can handle a Facebook or Twitter account, but what about five? For many internet marketers, managing several if not dozens of social media accounts is the reality of their job. Keeping consistent updates, striking the right tone and voice, replying to interactions and encouraging shares across multiple profiles is a tricky business,… read more

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